COLUMBUS, Ga. – The day after Thanksgiving earns the distinction Black Friday. But after an entire weekend of looking for deals and spending dollars. The Tuesday after Thanksgiving is designated Giving Tuesday. Since a group in New York started the annual viral trend in 2012, Giving Tuesday encourages people to think of others during the holidays.
The campaign is more than just a social media hashtag. President and CEO of the United Way of the Chattahoochee Valley Scott Ferguson says Giving Tuesday gives people a chance to reflect on sacrificing not just for a friend or family member, but also for complete strangers.
“And that is just a very satisfying, rewarding experience,” Ferguson said. “Sure it’s great to buy something for a family member or a friend and see their face for an instant. But you change someone’s life for the rest of their life. There’s nothing more satisfying than that.”
United Way currently serves 29 agencies and 57 programs locally. They are assisting families who were displaced in the Woodcliff Apartment fire last week. They’re also in the middle of a campaign to raise $7,110,001 to help other organizations and families across the Chattahoochee Valley.