AUBURN, Ala.- In April, Blake Shelton, Thomas Rhett, Kelsea Ballerini and Lynyrd Skynyrd will headline the second installment of the Music and Miracles Festival at Jordan-Hare Stadium.
The event is scheduled for April 22, 2017.
Tickets go on sale Oct. 4 at 10 a.m. ct here
Last year, Kenny Chesney, Sam Hunt, Miranda Lambert and Old Dominion took the stage and rocked the 50,430 fans who came into Jordan-Hare Stadium.
The event made more than a $5 million impact on the area economy. The Auburn Opelika Tourism Bureau said that hotels that weekend had an occupancy rate of 95%, which was a record.
Auburn Chamber of Commerce President, Lolly Steiner said they are excited to have the event back this year, and they hope it will be even bigger this year. Steiner added that the event is another piece of what makes the area so attractive.
“We used to be a sleepy, little college-town, and that is no more,” Steiner said. “For the last 10 or 20 years, it’s been a upward climb every single month. We just go and go.”
Chicken Salad Chick Founder and President of the Chicken Salad Chick Foundation, Stacy Brown said last year’s event was magical, and the outpouring of support was the sign the event should come back for a second year.
Brown’s late husband, Kevin, had a dream to bring thousands of people together and make an impact on cancer research. He was diagnosed with Stage Four Colon Cancer back in 2013, and he passed away from it in Nov. 2015.
“He wanted it now,” Brown said. “He wanted it big. He wanted to affect quickly. That was because we had a diagnosis he was given of stage four colon cancer. We determined that fighting cancer was going to be one of the causes of the Chicken Salad Chick Foundation.”
From there, Music and Miracles was born. Brown said they were not sure how to follow-up having Kenny Chesney headline the event, but they believe they found a winner in Shelton and the other performers. Brown said they wanted someone who carries out the ideals of the Chicken Salad Chick Foundation. After the event, the Chicken Salad Chick Foundation made a $200,000 donation to the Vanderbilt Ingram Cancer Center to help with cancer research, and they are hoping to increase their donation amount this go around.
Brown said the difference with this year’s event is that they want folks to embrace the fact that it is a festival.
“We’ll have lots of different VIP parties,” Brown said. “We’ll have lots of things that are happening outside the stadium and inside the stadium that will be before the concert that will give it much more of the festival feel. There will be great food, great drinks, entertainment, things happening all day long. So, we want people to come early, stay late, have fun, do everything, be safe and enjoy themselves.”
Brown said that her late husband was with her every step of the way in making Chicken Salad Chick a reality, and she said it is an honor to keep his legacy alive.
“He really helped me achieve my dream,” Brown said. “This was his dream. Now it’s my job.”