WHITE PLAINS, N.Y. (AP) — Hillary Clinton is reserving $30 million in digital advertising as she seeks to connect with young voters.
The Clinton campaign said it was investing in digital advertising during the final stretch of the campaign because young people increasingly get their news online, rather than through live television.
Seeking to reach young voters – including young African-Americans and Latinos – they’ll be placing ads on outlets like YouTube, Facebook, Twitter, Telemundo and BET.
Clinton has struggled to win support from younger voters, who were part of President Barack Obama’s winning coalition in 2008 and 2012.
The campaign is also releasing a new radio ad with First Lady Michelle Obama that will air on African-American radio stations in Florida, North Carolina, Ohio and Pennsylvania.