Women across the country are suing the maker of a popular hair smoothing product.
The unsatisfied customers claim Unilever's “Suave Keratin Infusion Smoothing Kit” burns scalps and causes permanent hair loss.
The suit also alleges false advertising for promoting the product as formaldehyde-free.
Unilever says the product was discontinued last year and it is taking the claims seriously.
More than 380-thousand units have been recalled.