Suit claims Suave product caused woman hair loss

FIFA President Sepp Blatter speaks during a news conference at the FIFA headquarters in Zurich, Switzerland, Tuesday, June 2, 2015. Sepp Blatter says he will resign from his position amid corruption scandal and is promising to call for fresh elections to choose a successor. (Ennio Leanza/Keystone via AP)
FIFA President Sepp Blatter speaks during a news conference at the FIFA headquarters in Zurich, Switzerland, Tuesday, June 2, 2015. Sepp Blatter says he will resign from his position amid corruption scandal and is promising to call for fresh elections to choose a successor. (Ennio Leanza/Keystone via AP)

Women across the country are suing the maker of a popular hair smoothing product.

The unsatisfied customers claim Unilever's “Suave Keratin Infusion Smoothing Kit” burns scalps and causes permanent hair loss.

The suit also alleges false advertising for promoting the product as formaldehyde-free.

Unilever says the product was discontinued last year and it is taking the claims seriously.

More than 380-thousand units have been recalled.

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