WRBL is celebrating its 60th Anniversary. The CBS affiliate has a proud history of serving the people of West Central Georgia and East Alabama since it first signed-on the air on November 15, 1953.
As part of WRBL's year-long celebration, the station will be taking its newscasts on the road, broadcasting portions of “News 3 Early Edition” and “News 3 Evening Edition” live from various communities across the station's viewing area. The initiative is called “Our Town” and kicks off March 12 in Downtown Opelika.
“This is a way for us to interact directly and say ‘thank you' to our viewers for 60 great years,” said WRBL Vice-President and General Manager David Hart. “The idea is to put a spotlight on these communities with a focus on both their history and where they want to go in the future,” said Hart.
During the newscasts, anchors Teresa Whitaker and Phil Scoggins will deliver live reports on the issues and opportunities facing each community. Whitaker and Scoggins will conduct live interviews with local leaders and take News 3 viewers along as they explore each town and meet the people who are making a positive difference in their towns and cities.
In addition, First Alert Chief Meteorologist Bob Jeswald will deliver a taste of each town – with a cooking segment at a local restaurant. Jeswald will also interview local entertainers, some of which will perform live during the newscasts. “We're even working to deliver a customized weather forecast for each ‘Our Town' community during month when they are featured,” Hart said.
News 3 Sports Director Jonathan Huskey will focus his attention on local sports teams, venues and athletes. Huskey will introduce viewers to rising stars and showcase the spirit of each town's favorite teams and local legends.
“We really want to encourage viewers to come out and see how we produce these newscasts live on-location,” said Hart. “Some really cool and new technology is making Our Town possible, and we look forward to meeting our viewers and showing them how it all works.”
After the newscasts are complete, the station will archive the broadcasts on a special section on its website, WRBL.com. In addition, the station will feature vignettes celebrating aspects of each Our Town community and thanking the viewers in each community for their support of WRBL through the years.
“The bottom line is – WRBL would not be the respected and successful media operation it is today without the relationships we've established with our viewers through the years,” said Hart. “We owe them all a tremendous debt of gratitude, and Our Town is a way for us to, in some small measure, begin to pay them back.
Here is the complete Our Town schedule (exact dates and specific locations to be announced):